Make me care: How to create content that moves people


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Every second we are under a barrage of messages, notifications, content, adverts and news.

You’ll recognise the techniques content creators use to game attention; who can shout loudest, most often and with the most manipulative click-bait. Don’t get drawn in. It’s bad for everyone.

Audiences are becoming adept at tuning it out, or at best, scanning for relevance and discarding instantly.

This whitepaper lists 5 golden rules that will help you concentrate on quality, context and relevance.