PODCAST: What do we really know about GenZ?


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What are the secrets to designing a marketing strategy that will resonate with generation Z?

“The most aspirational job for a 14-year-old is to be a YouTuber, Instagram or Snapchat star”, says Chloe Combi, writer, speaker and guest on this episode of Speed's Sound Thinking podcast. “Everything is thought through the lens of ‘How will this look online?’. Every single kid sees themselves as a potential brand.”