PODCAST: Why cleaning seems to be the new black


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In this episode of our Sound Thinking podcast, we speak to decluttering guru Vicky Silverthorn about why the trend for cleaning and tidying is so prevalent, and what it means for consumer marketing. “I see how frustrated people get with certain things that don’t work or don’t work in the right way, or how they’ve bought something thinking it’s this and actually it’s that, and how with anxiety and stress levels through the roof, people don’t necessarily want complicated things.”