It used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world, to project a consistent message we need brand stories strong enough to remain intact wherever they are told and shared. At Splendid we call our approach People-First Creativity.
From our strategic thinking, to the way we generate ideas and work with our clients, our starting point is real people living real lives in the real world. We’ll challenge you and urge you to keep it real. We’re here to deliver creative work that lives beyond the industry bubble. We love what we do. We’re Splendid.
With the number of people eating more plant food on the rise our challenge was to ensure people know that Tesco has great quality products for people trying to eat more plant whether they be vegan, flexitarian or reducing the amount of meat they eat for environmental reasons.
Big Yellow has been working for years on renewable energy sources, recyclable materials and community initiatives. In 2020 our goal was to position Big Yellow as the self-storage option that supports, enables and inspires a life lived sustainably.
We broke the Guinness World Record for the World’s Longest Puffcorn by creating a 10.66m Wotsit at the Walkers factory. Continuing this theme, we announced a £10k reward for whoever finds the UK's longest Wotsit Giant.
In 2019 we launched The Vegan Sausage Roll for Greggs with huge impact, however this campaign was the culmination of five years' work steadily building the brand for a modern audience.
Our task during the 2019 Christmas period was to make sure the new Walkers Christmas TVC with Mariah Carey was one of the most talked about ads of the season. We leveraged a tabloid news leak and used disruptive tactics in order to make a big impact.
To showcase that Sensations’ range of globally inspired formats and flavours make the everyday a little more extraordinary we created a promotion where members of the public could purchase flight tickets for the same price as a Walkers Sensations packet of crisps.
To support the AA's Pride in London sponsorship we created 'The Prideway Code' and put together a range of content to help Pride-goers prepare for the parade
We got the nation going mad for the new Greggs' vegan sausage roll
We made light work out of the nation’s Christmas bugbear - untangling the Christmas tree lights
Smirnoff Nightlife Exchange Project – the day the world swapped nights
We empowered people to feel #andproud for the London Pride event
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