Splendid CommsSplendid Comms
It used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world, to project a consistent message we need brand stories strong enough to remain intact wherever they are told and shared. At Splendid we call our approach People-First Creativity.
From our strategic thinking, to the way we generate ideas and work with our clients, our starting point is real people living real lives in the real world. We’ll challenge you and urge you to keep it real. We’re here to deliver creative work that lives beyond the industry bubble. We love what we do. We’re Splendid.
If food waste was a country, it would be the third biggest emitter of greenhouse gases in the world. To bring this to life, Oddbox published a series of compelling social content to add ‘Wasteland’ to the map, and made a formal application for the ‘nation’ to join the UN.
To launch its new in-app shopping experience, Laybuy partnered with digital artist Donna Adi to unveil a street art mural in Manchester, giving away £10,000 worth of prizes via scannable QR code. TV illusionist Ryan Tricks also performed jaw-dropping illusions for passers-by.
Walkers launched its new Taste Icons range, four limited-edition flavours to celebrate and support local eateries. The range is inspired by the UK’s most-loved local restaurant meals – from fish and chips to madras curry. Each bag provides £5 off meals at thousands of restaurants
Monkey Shoulder partnered with The Dice Guys to create Cards For Hilarity, a game that pokes fun at adulthood’s most mundane tasks. Social content was published globally, alongside local market sell-ins. All game profits are being donated to the hospitality sector.
To help Londoners beat the heat, Greenall’s launched the Greenall’s Ice Cube – a giant, reflective ice cube on the iconic London South Bank – giving away over 1,000 G&Ts chilled to the optimum temperature to help solve the age-old problem of warm gin and tonics in summer.
Walkers set out to make the summer of football a memorable one ahead of Euro 2020. By introducing a range of limited-edition football match-day inspired flavours, and reviving the classic Salt & Lineker, Walkers made sure there is a flavour for everyone to enjoy this summer.
Naked teamed up with Made in Chelsea’s Ollie Locke to celebrate Pride Month and champion inclusion, donating 10p from each bottle of its new Naked Rainbow Machine smoothie sold in June and July to LBGTQ+ charity Stonewall (Naked will donate up to £40,000).
Laybuy has launched ‘Master Your Money’ to empower UK women to take control of their finances. Laura Whitmore and finance expert Ellie Austin-Williams are working with the brand to encourage women to adopt better financial habits with a new 5-minute financial health check tool.
Walkers set out to uncover whether crisps should be eaten IN or OUT of sandwiches. To help find the answer, comedian Asim Chaudhry asked the nation in a star-studded video featuring Gary Lineker and Gordon Ramsay, as well as experts and members of the public.
This Spring, Tesco announced the launch of its latest homeware collection, in partnership with Mrs Hinch. Premium mailers inspired by the range and press materials were sent to media and influencers. Over 42 pieces of stand-out news coverages was achieved in key media titles.
Walkers launched the ‘Power of Humour Report’ to highlight the positive impact humour can have on mental wellbeing. Off the back of the report, Walkers launched a new partnership with Comic Relief and will create a fund to support projects that support mental wellbeing in the UK.
Since August 2020, Tesco has drawn on a selection of quirky calendar hooks and trends to tap into the moments that matter to its shoppers and encouraged them to celebrate with Tesco by providing everything from newsworthy insights and recipes, to a wide range of expert tips.
In December, Quavers teased the news of its two retro flavours returning after almost a decade away, with a search for a superfan to be the first to try them generating a feel-good picture story. An official announcement in January secured mass national and consumer coverage.
Walkers MAX unveiled its iconic new partnership with KFC by playfully teasing and then leveraging the campaign line ‘it makes sense’. This was done via press office and creative media and influencer drops to launch two brand new MAX KFC crisp flavours with surround-sound impact.
Amidst a match day ban, Laybuy and Man United launched the first ever at-home Christmas hospitality. From the iconic Old Trafford terraces projected walls, to a Christmas dinner shared Andy Cole, one lucky fan was treated to the VIP experience over the Sheffield United match.
Tesco launched new research revealing the nation’s 2020 confessions; from cheeky weekday lie in’s to terrible haircuts. The activity supported the retailers No Naughty List campaign, where they are encouraging the nation to forgive themselves and enjoy a treat this Christmas.
Walkers launched ‘Monster’ shaped Monster Munch following ongoing debate on the snack’s true shape: claw with four fingers or monster with two arms and legs? We asked which tasted better and, following a poll, announced the new official shape name to media. The nation has spoken!
Big Yellow Self Storage
Big Yellow Self Storage was positioned as the storage solution that promotes and enables sustainability and stability, via a reactive press office, always-on social and blog content, resulting in an 85% increase in social reach year on year.
Walkers launched its new limited-edition festive sausage roll flavour crisps, and its first ever digital-first Christmas ad, "A Sausage CaRoll". Created with sausage roll connoisseur and social media star LadBaby, 5p from each pack sold is being donated to the Trussell Trust.
In September Wotsits Giants broke the Guinness World Record for the World’s Longest Puffcorn by creating a 10.66m Wotsit at the Walkers factory. Continuing this theme, they strategically announced a £10k reward for whoever finds the UK's longest Wotsit Giant.
We launched Naked’s ‘Be More Naked’ campaign. After research revealed 77% of Brits struggle to say ‘no’ and make time for themselves, we partnered with Strictly’s Karim Zeroual to launch the ‘Bold O’Clock’ Insta challenge to help Brits be a little bolder and find more 'me time'.
We created a playful ‘Baby Mind Reader’ Instagram Stories filter. Designed for new parents around the world to have some interactive fun with their phone, the filter randomly selects what their baby might be thinking – such as a mischievous ‘See you at 3am’.
Leverage Greggs brand fandom and seasonal product devotion to drive conversation and data collection for 2019's launch of the highly anticipated Festive Bake. Greggs was keen to get to know their audience more intimately and this was a perfect starting point.