Crafting Compelling Sustainable Beauty Communications in the Age of Greenwashing


The growing emphasis on sustainability has given rise to an exciting new generation of beauty and yet the predominance of misleading eco-claims and lack of universal sustainable certification means that “greenwashing” is still rife. As a result, the ability for beauty brands and retailers to communicate sustainability in a way that is clear, compelling and constructive is more essential than ever before. To download the full report go to