Encourage engineering students across Europe to choose a career at Amazon logistics – based in their fulfilment centres. However, fulfilment centres don’t sound particularly exciting; and were being perceived by grads as simply giant warehouses. And who wants to feel like they’re on a production line?
An Amazon production line is unlike anything else, as the company is in a permanent state of innovation, in their mission to define the ultimate customer experience.
So we created a unique illustration style that turned a boring fulfilment centre into an innovative operations hub, featuring Amazon’s proprietry technology and unique philosophy. And flipped the production line mentality to reveal a career path without limits.