Jaguar Land Rover Global Experiences

Global Touring Experiences

Our touring customer experiences brought the new Jaguar and Land Rover vehicles to life. Engaging digital and hands on experiences invite guests to “play” and immerse themselves in the vehicles creating both digital and tactile interaction.

The experiences were executed to global standards as we created clear direction for every detail including, asset design and creation, guest experience design, environment look and feel, venue selection and management of test drives.

Our clever design process not only complimented the vehicles but allowed us to use the platforms across multi vehicles providing flexibility while driving value for JLR.

The center piece was our 360 degree immersive projection box. Up to 10 people at a time were wowed by our content that brought to life the Jaguar I-PACE through a unique sensory experience and stunning 3D visual display.

"Jaguar have raised the bar for all other manufacturers"

Formula E, E-Village Experience

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Jaguar Land Rover Global Experiences

We design and create experiences that can tour the world - supporting international markets to build the brand and ultimately drive sales of Jaguar and Land Rover vehicles.

Feel free to get in touch

We'd love to chat

TBA Plc

+44 (0) 20 7554 9911 james.howitt@tbaplc.co.uk