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Captain Aquafresh

In a category with a 'grab and go' mentality and little brand affinity, we made oral health fun. Entering Captain Aquafresh - a TV, VOD, social, OOH and digital hero. He had 17 million hits on YouTube alone and put Aquafresh back in global growth for the first time in 10 years!

Feel free to get in touch

We'd love to chat

TBWA\London

+44 20 3666 9200 roisin.perry@tbwa.com