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Lidl Baby

We launched Lidl’s new baby range, Lupilu. The challenge was to introduce a new brand into a competitive category dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.

Feel free to get in touch

We'd love to chat

TBWA\London

+44 20 3666 9200 roisin.perry@tbwa.com