We developed a multi-platform application for a major financial services organisation to educate, engage and reassure their staff on ring-fencing.

3,887 game completions
The client wanted at least 1,000 game completions overall. The actual results were more than 5,729 game starts, with over 3,887 game completions.

THE CHALLENGE

Following the financial crisis in 2007, all major banks are required by law to separate everyday banking services from investment banking services – this separation is called ring-fencing.

Our brief was to develop a multi-platform application for a major financial services organisation to educate, engage and reassure their staff, and collect data on audience understanding of ring-fencing.

THE APPROACH

Using entertainment as a hook, we turned to gamification as a means to engage and educate employees and developed a likeable character – Ringo – with a mission to return home to the planet ‘Robos’. Ringo allowed gamers to learn about ring-fencing whilst collecting his ‘missing’ belongings along the way. The end result, a personalised Ringo character to share online to encourage peers to play the game.

The game asked employees 16 critical questions on ring-fencing. Correct answers ranged from 23% understanding which legal entities are inside the ring-fence to 90% awareness of when ring-fencing comes into effect.

Launched on the client’s intranet as a news story and with an impactful colourful banner, the game was cascaded to colleagues through internal channels including the daily round-up email and team huddles. Digital signage in offices and social posts on internal channels promoted the game to business areas.


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