The situation

Backed up by the technological superiority of the world’s leading clear aligner brand, Invisalign, we shifted them from a stock-image presence to showcasing the power of real smiles.

The solution

We don’t just ‘manage’ social media and influencers for Invisalign, we make it happen: our social and influencer campaigns deliver a huge volume of tracked leads at around 20% of the cost of traditional media. Our full-service method follows our Find/Partner/Maximise approach, from prospecting and agreement negotiations to content management to influencer briefing and management.

The Invisalign #SmileSquad is a network of creators and influencers aligned to the brand values — people who want to move forward in their lives and understand the power of a smile. So far, we’ve reached an audience that would have cost x5 in media spend to reach and created content that significantly outperforms the engagement of paid social brand content by 185%. And it is telling our story in a unique manner that talks to our audience on their terms.

It’s highly effective work across EMEA in 18 core markets where we work with more than 80 influencers and over 1,000 dental professionals. Key brand and product messages, supported by unique points of difference, feed into our content creation, which is always guided by the values and interests of our target audience. We tell stories that resonate across Meta and TikTok at each stage of the consumer journey. And we continually track, report, review and adapt our approach, to achieve positive ROI on a continuous basis.