Brand building in tougher economic times
Running a brand can be exhilarating, challenging, and immensely rewarding. But it can also feel like a minefield, particularly during times of economic downturn.
Having managed big FMCG brands for over 20 years, our Strategy Director Jo Vaughan has faced a lot of commercial challenges. In this insight paper she shares 4 insights for brand building, especially in tough economic climates.