Disciplines

  • Influencer marketing
  • Public relations (PR)

About

We're an award-winning, straight-talking, earned first creative comms agency. We partner with some of the world's biggest brands to build 'communications with heart'. In fact, finding heart in everything we do is so central to our belief, it even inspired our name.

From brand strategy to creative activations, press office to influencer marketing, social media to paid digital - our strategists and creatives work together to create powerful, emotional connections between brands and audiences.



Connect


People


Clients

Insights

Ownership
Independent
Established
2013
Number of Staff
26-50
Turnover
Not Disclosed

Ethos

We're an award-winning, straight-talking, earned first creative comms agency. We partner with some of the world's biggest brands to build 'communications with heart'. In fact, finding heart in everything we do is so central to our belief, it even inspired our name.

From brand strategy to creative activations, press office to influencer marketing, social media to paid digital - our strategists and creatives work together to create powerful, emotional connections between brands and audiences.


Culture

Our 'heart' ethos also informs our culture. We're a fun, down-to-earth, supportive bunch; people like working at Tin Man and our clients like working with us.

We care about our people: we have an active DI&B programme, ‘DANDI’, and an industry-leading mental health initiative, ‘Hearts and Minds’. Recognising that our talent should be reflective of our society, clients and the audiences we target, we actively encourage people of all backgrounds to consider a career with Tin Man.

Currently our leadership team is 80% female. Our core team is 68% female, 11% neurodiverse, 16% from minority ethnic groups and 10% LGTBTQ+. Gen Z and Millennials make up 77% of our workforce.

We’ve been outspoken in our industry on subjects such as mental health, racism and anti-Semitism, and we partner with both the Taylor Bennett Foundation and No Turning Back to attract and retain more diverse talent our industry. We have our own schools and colleges outreach programme, PRosper, which introduces PR as a career choice to students from different backgrounds than the standard universities route.

We aim to foster an inclusive culture, encouraging diversity of thought and open conversations with book, film and podcast suggestions regularly shared by our DANDI and Heart & Minds champions.

This is also apparent through our campaigns for clients - we choose to work with a diverse range of influencers and other talent. Our work is proof of this.


Ambition

Why 'communications with heart'? Because we know that making people feel something is more effective in changing perception or behaviour than simply telling them. In fact, scientists have proven that humans feel first and think second. So, if an individual has a positive emotional association with a brand, they’re eight times more likely to trust it and seven times more likely to make a purchase. Emotionally engaged customers are worth twice as much to a brand than the average satisfied customer*.

Over the years our communications with heart approach has helped change behaviour, challenge perceptions, increase brand equity and enhance bottom lines for a range of leading brands including Ferrero, Britvic, William Grant & Sons, SKY, Smart Energy GB, Virgin Media, National Geographic, Barclaycard, Plenty of Fish and Hilton Hotels & Resorts to name just a few.

And so far so good, we've had more than 250 shortlists and wins in the seven years since we started.

*Source: Temkin Group Q1 2016 Consumer Benchmark Study – 10,000 US consumers

Awards

TOP 5 BEST AGENCIES TO WORK FOR

Sabre Awards


CREATIVE PR CONSULTANCY OF THE YEAR

Sabre Awards


EARNED MEDIA AGENCY OF THE YEAR

Creative Moment Awards 2020