Goodlife is a leading brand of frozen vegetarian meals (Sausages, Burgers, Kiev’s and Falafels).
Together were appointed to manage their Social Media which included strategy, content creation, community management, reporting and an influencer campaign.
We wanted to position the brand as healthy but not too virtuous. It is light-hearted and doesn’t take itself too seriously. We started by developing a style guide to show how we would use both photography and illustration within social media to create engaging content and ensure we had consistency across platforms.
We also developed a range of illustrations that we animated which would give us up to six times the level of engagement compared to still images and also a paid strategy to maximise both reach and engagement.
- Campaign reach = 2 million
- Impressions Cost per 000 reach = £1.56
- Facebook page likes
- Instagram followers
In addition, we ran an influencer campaign utilising the TRIBE platform. We provided a brief to ‘foodie micro-influencers with 5k-50k followers’ to generate some lifestyle content and reached over 600K consumers
Goodlife Social Media
Goodlife is a leading brand of frozen vegetarian meals (Sausages, Burgers, Kiev’s and Falafels).Together have been appointed to manage their Social Media account.