the tree



  • Advertising/Creative
  • Digital
  • Social


We’re a multi-award winning, independent digital agency with a vision to build and grow a progressive collective of social-first people and brands. To us, growth is about much more than scale. It’s about expanding our hearts and minds through new skills, friendships, and the real-world outcomes we can create through our work.

The team look at the work they do through the lens of its consequences in the real world, making sure that everything has a positive impact. Our big idea is that we want to do things that make an impact now and in the future. We see agencies as occupying an unusual place in the social media world, and believe we have a duty to create and promote acceptable use of these platforms.

We have built a team of social natives, on the cutting edge of trends and best practices, pioneering the social landscape with new, rich content to meet the ever-evolving demands of today’s consumers, for both B2B or B2C. From building social channels from the ground up, through to controlling and managing large existing communities, we have worked to exceed client demands, producing impactful, real-word outcomes on a daily basis. We believe being truly sector agnostic has benefits to all clients, using learnings from each to better outcomes across brands and markets.





7 ways to nail your reels and TikTok marketing strategy

2021 saw TikTok gain 1 billion active users every month and with no sign of it slowing down more and more businesses are taking to the app make sure your TikTok marketing strategy is the best it can be by reading our 7 top tips.


Mobile marketing tips: how to drop mobile-first content that pops

Almost two-thirds of shoppers surveyed by Google have said that mobile-friendly modes of shopping are essential in deciding which brand or retailer to buy from. Are you mobile ready? Are you standing out from the crowd? Read our article on some top tips to make your mobile content stand out.


How social can drive sales in consumer electronics

Every year social media matures even more with new features, and the need to digitalise even more is thrust upon organisations in almost every sector. Social got ‘serious’, proving itself to be a legitimate communications platform for any business, from the zaniest, quirkiest consumer brand to established companies in old-school sectors. Read our article to find out how you can drive sales in consumer electronics.


The day the metaphorical and literal lights went out at Facebook

Remember when there was essentially D-Day for social agencies and teams across the world as Facebook and its sub brands suffered their biggest outage in over a decade. But what exactly happened and what were the ramifications of it? Read our article to find out.