Training With AR
Pravha Bartender Training
Alongside a consumer sampling campaign Pravha wanted to use the opportunity of visiting venues to train bartenders.
TRO's creative tehnology business unit, CASSETTE, developed an innovative tool to help brand influencers in their training session. We created a map booklet that folds out to reveal unique AR triggers. Using an AR Unity iOS app we brought to life the brand story and it’s heritage in a unique and engaging way.
The campaign has allowed influencers to train over 1,400 bar tenders.
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