Shaking Up Sampling

Orangina Liquid On Lips

With its Mediterranean heritage and unique serve, Orangina has long been associated with kicking back on lazy summer days. So we brought that chilled out summer vibe to the UK.

At London train and underground stations, we built a bright summer cocktail bar and encouraged commuters to relax in deck chairs while waiting for their trains. On Brighton beachfront, we created a quirky outdoor cinema experience for 3,500 revellers featuring Radio 6 DJ Gilles Peterson. And we teamed up with hairdressing superbrand Toni & Guy to offer clients across their 219 salons a chilled bottle of Orangina with their appointment.

1.3 million samples distributed

24% increase in sales

85% incremental purchase increase as a direct result of activity