In a sea of competitor advertising which felt repetitive and conventional, Click Travel seized the opportunity to stand out and be noticed – launching a brand response campaign that drove brand awareness and sign ups to their new SaaS business travel booking platform.
The platform opened up a new SME audience for a company whose heritage lay in the traditional enterprise travel management space. With low awareness amongst this audience, Click Travel needed to create emotional engagement in order to compete with the likes of Trainline and Booking.com.
The communication strategy focused on end users, telling the story of a SaaS platform that gives business travellers a seamless journey from booking to destination – allowing them to book and manage all their business travel in one place. And to communicate how smooth booking with Click Travel is, we conceived a humorous and charming character who embodies ‘smoothness’.
The World’s Smoothest Business Traveller was born, and with him, a suite of video and display assets that drove product demonstrations and sign ups. Within three months, the campaign generated a 50% uplift in brand awareness, 204% increase in brand consideration, 156 product registrations, 178 product demos and forecasted sales worth a staggering 1500% ROI.
- increase in branded searches YoY
- increase in organic website visits
- CTRs 420%
- higher than the industry average
- VTR of campaign video
- Best Use of Strategic Planning
- Golden Bees
Click Travel - The world's smoothest business traveller
In a sea of competitor advertising which felt repetitive and tired, Click Travel seized the opportunity to stand out & be noticed – launching a brand response campaign that drove awareness of their new business travel booking platform & increased product registrations and sales.