The challenge

Combining match previews and statistical analysis, with top-value betting tips, offers from leading bookies and the latest sports banter, Free Super Tips is the go-to portal for sports fans and betting aficionados.

With Free Super Tips operating in a highly and increasingly competitive market, they came to us in search of a new SEO strategy that would increase traffic to the website and recover key ranking positions.

The solution

Our solution was defined by a two-tiered approach. Firstly, we needed to carry out vital technical fixes surrounding the URL structure and redirects, to ensure Free Super Tips could rank competitively for key terms.

To build on this foundation, we then launched strategic and creative-led PR campaigns to gain high quality links, citations and mentions to build authority. We delivered highly topical, targeted and reactive campaigns designed for not only sports fans, but sport journalists too.


Premier League 'pie taster' competition

The half-term pie has become a ritual for many football fans - so we came up with the idea of offering a football foodie the chance of a lifetime to become an official 'Pie Taster'.

The campaign achieved coverage from the likes of the The Sun and The Mirror, as well as coverage in Italy, Spain, and Ukraine. We achieved 147 linking domains (116 in the first 24 hours!).

The Love of the Game

Launched around Valentine’s Day, we ran a lighthearted campaign about “how the love of the game is changing the game of love” using our own research on football fans’ real commitment to the sport.

Targeting national, sport and regional media, we earned 50+ items of coverage including Talk Sport, Manchester Evening News, Sport Bible and secured 30 backlinks.

Fan Satisfaction

This campaign focused on how satisfied fans really were with their clubs. By analysing various data points we calculated ‘fan satisfaction’ scores, showcased through an interactive league table on Free Super Tips’ website.

The campaign achieved 48 items of coverage and 41 links.

The results

Through a combination of on-site technical improvements and strategic off-site campaigns, we were able to have a measurable impact on search visibility and rankings.

Free Super Tips regained the top spot for a number of important football searches including "Football tips", "Football predictions" and "Free Football tips" and off the back of these improvements, a number of long tail keywords achieved the top spot too.

increase in traffic YOY
pieces of online coverage
high-quality links

Client testimonial

Having developed a strong and collaborative relationship with the team at twentysix, we have been incredibly impressed with the quality of technical knowledge, as well as the ideas and execution of campaigns. Regaining the number one spot for “football tips” was a huge achievement for us, especially during the run up to the Premier League. Since working with twentysix, we’ve achieved greater brand awareness, year-on-year growth in website traffic and made considerable gains in search visibility that has had a direct result on our bottom line.

Jake Apperley, Director and Co-founder of Apsley Group


Free Super Tips | Achieving the top spot through integrated SEO

Our work with Free Super Tips is a great example of an integrated search strategy that was able to drive incredible results. Most notably, we achieved the No 1 spot for the brand's key search terms during the run up to the Premier League.

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