Transforming Sephora from a house of brands to the ultimate peer-to-peer education hub for the beauty community
Challenge
UXUS was tasked with evolving Sephora from a house of brands to the ultimate peer-to-peer education hub for the beauty community, where clients discover the perfect products and looks, just for them.
Solution
Looking at the customer journey as a starting point, UXUS reinvented Sephora’s retail into a 360 client focused brand experience that leverages education as its core brand differentiator. UXUS created a comprehensive and fully immersive Sephora retail brand experience that included the store environment, communication strategy, service models and in-store digital touch-point strategy.
Results
The new Sephora T.I.P store offers a complete 360-degree experience, where every purchase is a learning moment tailored to different client needs. The concept’s design takes a refined and contemporary approach, focusing on simple materials to facilitate education and spontaneous product play at every turn and transform Sephora into the ultimate Beauty T.I.P authority.
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Transforming Sephora from a house of brands to the ultimate peer-to-peer education hub for the beauty community
Sephora partnered with UXUS to merge the brand’s core values–teach, inspire, play–to deliver next-level service and education to the store’s clients, creating a more connected future for beauty.
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