Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative technology

About

Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.

With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.



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Clients

New Work

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New Work

Beats

By Virtue

A campaign created to launch the new Beats Flex, but more importantly, created to challenge perceptions and empower Black youth everywhere to “flex” every part of their identity, no matter where or how they show up in the world.

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New Work

Planned Parenthood

By Virtue

In anticipation of the Supreme Court’s landmark decision to overturn Roe vs. Wade, Virtue worked closely with Planned Parenthood Federation of America to create an anthem that aims to keep hope alive in this dark time.

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New Work

Johnnie Walker

By Virtue

Johnnie Walker and Virtue APAC worked in partnership with BlockBar.com, a direct to consumer NFT marketplace for luxury wines and spirits, offering buyers the chance to own seven extremely rare, vaulted bottles of Blended Scotch Whisky paired with seven one-of-a-kind artworks.

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New Work

Golf

By Virtue

To celebrate the 20th anniversary of the Golf R, Volkswagen launched the Golf R “20 Years” as an exclusive special-edition model. To quote the VW Head of Comms, Bastian Ulmer,"this is the most dynamic film we’ve ever produced and will push our new brand positioning even further."

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New Work

Back Up Ukraine

By Virtue

A new project that aims to digitally preserve Ukraine’s important architecture, statues, and monuments, many of which are at risk during Russia’s invasion of the country allowing the Ukrainian people to preserve their history forever.