Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.
With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.
Spätis—German liquor stores— are a melting pot of Berlin culture. No matter what you’re into, you’re welcome here. We brought Captain Morgan Spice On attitude to life by inserting the passions of German people into the heart of their most democratic meeting point: spätis.
Once a niche community, anime is now a growing influence with Gen Z. Inspired by the energy of Bleach, a Japanese anime series, Soul Blast uses character exploration as part of a journey of self-expression for Gen Z - unveiling their truest, most powerful version.
Welcome to Coca-Cola® Dreamworld. From deep digital experiences like an augmented reality wardrobe from DressX, to immersive music experiences with Tomorrowland through every can and bottle, every aspect is a celebration of the imagination and inner world of Gen Z.
Johnnie Walker and Virtue APAC worked in partnership with BlockBar.com, a direct to consumer NFT marketplace for luxury wines and spirits, offering buyers the chance to own seven extremely rare, vaulted bottles of Blended Scotch Whisky paired with seven one-of-a-kind artworks.
To celebrate the 20th anniversary of the Golf R, Volkswagen launched the Golf R “20 Years” as an exclusive special-edition model. To quote the VW Head of Comms, Bastian Ulmer,"this is the most dynamic film we’ve ever produced and will push our new brand positioning even further."