VIRTUE - The Agency Born From VICEhttps://www.virtueworldwide.com
Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.
Tally Weijl, a fashion retailer, struggled to keep up with changing youth culture and digitisation. We repositioned them as Tally Weijl: Own It. A brand whose purpose is to inspire and empower women to be their best selves, whatever that may be.
The Puma Endorphin Store is a one-stop-shop for alternative ways to get your mood boost from fitness. Whilst other sportswear brands focus on seriousness, impossible ideals and restrictive training plans, Puma is standing for a more inclusive and engaging form of fitness.
In France, the LGBTQ community had been through an “annus horribilis” with a dramatic increase of acts of violence against them. For the very first year, this dramatic context meant Levi’s needed to adopt a localised approach, demonstrating their support for the community here.
In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. The project was honoured at Cannes Lions. www.genderlessvoice.com