VIRTUE - The Agency Born From VICEhttps://www.virtueworldwide.com
Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.
Carlings - Address the Future
Carlings were supposed to secure traffic to their newly launched website and therefore briefed Virtue on a project to drive web traffic. What we did were to present them a pilot project to launch the world-first only digital clothing line - which won a Grand Prix at Cannes.
Q - The Genderless Voice
In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. The project was honoured at Cannes Lions. www.genderlessvoice.com
Malibu - Malibu Games 2019
A unique influencer-first platform bonding a group of creators through summer games on a Malibu branded resort. The global event generates content and local activations all throughout summer - The influencers show the world what it’s like to live the Malibu brand
Archived Case Studies