VIRTUE - The Agency Born From VICE

https://www.virtueworldwide.com

Disciplines

  • Advertising/Creative

About

Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.



Connect


People


Clients

Case Studies

Read more
Case Study

Dove - Dear Future Dads

By VIRTUE - The Agency Born From VICE

To connect Dove with a new audience, the modern man, we asked and captured unique perspectives around the subject of masculinity that revealed a bigger role for Dove Men+Care to play in culture.

Read more
Case Study

Park MGM - Love Stories

By VIRTUE - The Agency Born From VICE

We teamed up with Academy Award Winner Michel Gondry to create six beautiful and unique Love Stories to make people see the Park MGM Hotel in Las Vegas as their home.

Read more
Case Study

Carlings - Address the Future

By VIRTUE - The Agency Born From VICE

Carlings were supposed to secure traffic to their newly launched website and therefore briefed Virtue on a project to drive web traffic. What we did were to present them a pilot project to launch the world-first only digital clothing line - which won a Grand Prix at Cannes.

Read more
Case Study

Q - The Genderless Voice

By VIRTUE - The Agency Born From VICE

In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. The project was honoured at Cannes Lions. www.genderlessvoice.com

Read more
Case Study

Urban Decay - Pretty Different

By VIRTUE - The Agency Born From VICE

Pretty Different is Virtue's latest campaign for Urban Decay that stars five celebs in a set of promotional videos that celebrates the uniqueness of beauty.

Read more
Case Study

Malibu - Malibu Games 2019

By VIRTUE - The Agency Born From VICE

A unique influencer-first platform bonding a group of creators through summer games on a Malibu branded resort. The global event generates content and local activations all throughout summer - The influencers show the world what it’s like to live the Malibu brand

  • Archived Case Studies