DOVE - DEAR FUTURE DADS

CHALLENGE

Use Virtue’s global network to craft culturally intelligent IP for Dove Men+Care that challenges dated masculine ideals and celebrates care as the best of a man.

AUDIENCE

The modern man, 25-35 y.o.

STRATEGY

From Sao Paulo and Sydney to London and Lebanon, we captured unique perspectives and personal stories around masculinity that revealed a bigger role for Dove Men+Care to play in culture.

SOLUTION

We created a cultural platform that celebrates care as he best of a man. We invited modern men around the world to share advice to the next generation in order to create meaningful change in families, policy, and in culture.

RESULTS

200K uses of #DEARFUTUREDADS.

+3.8 Million Views.

2.54bn Earned impressions.




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Dove - Dear Future Dads

To connect Dove with a new audience, the modern man, we asked and captured unique perspectives around the subject of masculinity that revealed a bigger role for Dove Men+Care to play in culture.

Business Objectives

Disciplines

Sector

Feel free to get in touch

We'd love to chat

VIRTUE - The Agency Born From VICE

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