PARK MGM - LOVE STORIES

CHALLENGE

Unlock the attention spans of our audience and leave a lasting first impression.

AUDIENCE

The Iconoclass.

STRATEGY

To attract the most creative and interesting community to Park MGM, to see the Park MGM as their home on the Vegas strip.

SOLUTION

Six iconic and unique feature films, each one exploring romance, human connections and the science of falling in love - through the lens of “its meant to be.

RESULTS

1.7BN total impressions.

27.4M social impressions.

1.6M brand engagements.

15.3M Video views.




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Park MGM - Love Stories

We teamed up with Academy Award Winner Michel Gondry to create six beautiful and unique Love Stories to make people see the Park MGM Hotel in Las Vegas as their home.

Feel free to get in touch

We'd love to chat

VIRTUE - The Agency Born From VICE

123 ne.nb@vice.com