URBAN DECAY - PRETTY DIFFERENT

CHALLENGE

Introduce the Urban Decay repositioning to the world, captivating lost and new wave makeup junkies

AUDIENCE

Gen Z

STRATEGY

With beauty brands portraying beauty into a mindless routine dedicated to achieving a perfect outcome, we set out to remind people that make up should be for transforming, enhancing and revealing the real you.  

SOLUTION

Pretty Different - As a brand that has always been defiant, Pretty Different proudly and joyously rejects the sameness that runs through the beauty industry today.

RESULTS

Still Active




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Urban Decay - Pretty Different

Pretty Different is Virtue's latest campaign for Urban Decay that stars five celebs in a set of promotional videos that celebrates the uniqueness of beauty.

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We'd love to chat

VIRTUE - The Agency Born From VICE

123 ne.nb@vice.com