URBAN DECAY - PRETTY DIFFERENT
Introduce the Urban Decay repositioning to the world, captivating lost and new wave makeup junkies
With beauty brands portraying beauty into a mindless routine dedicated to achieving a perfect outcome, we set out to remind people that make up should be for transforming, enhancing and revealing the real you.
Pretty Different - As a brand that has always been defiant, Pretty Different proudly and joyously rejects the sameness that runs through the beauty industry today.
Urban Decay - Pretty Different
Pretty Different is Virtue's latest campaign for Urban Decay that stars five celebs in a set of promotional videos that celebrates the uniqueness of beauty.