Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.
With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.
Can technology be used as a tool for creatives or will it undermine the creative process?
Camoflags project at the Qatar World Cup raises awareness of facial recognition tracking.
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
Morten Grubak, the Global ECD of Innovation at Virtue on the future of digital fashion and co-creation.
Policies and meaningful purpose must be demonstrated in June and beyond.
Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.
The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic
A new campaign underlines the feeling of control that getting out and cycling can provide.
Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.
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