• Advertising/Creative
  • Brand strategy
  • Creative technology


Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.

With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.




BITE Articles

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Thought Leadership

Marketing lessons from this year’s Cannes Lions

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

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“Change makes sense when it's not forced”

Morten Grubak, the Global ECD of Innovation at Virtue on the future of digital fashion and co-creation.

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Thought Leadership

How can brands and agencies ensure they avoid Pride Washing?

Policies and meaningful purpose must be demonstrated in June and beyond.

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Get set for the new ‘roaring twenties’ of creativity

Shirin Majid, Executive Creative Director Europe at Virtue on the electricity that comes with being at the start of something new and the power of resisting routine.

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Fuel Your Imagination

Johnnie Walker encourages audiences to keep walking toward a positive future

The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic

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Hot Pick

Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’

A new campaign underlines the feeling of control that getting out and cycling can provide.

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It’s time to break with the Ramadan clichés

Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.