A View From Inside Culture (the first event in a series by Virtue, the agency powered by VICE)


Hosted By

About this event

Morten Grubak, our Executive Creative Director, will explore all things Web 3.0 and share our adventures, learnings and experiences in the Metaverse. 

This will be followed by a panel of leading industry experts, hosted by Virtue's own Chief Strategy Officer, Caroline Collinson-Jones. They’ll discuss how brands can remain relevant in an overcrowded market, share tips on building brands from inside culture and debunk myths about digital products and the metaverse.

Taking place on Tuesday 28th June at our Vice HQ, London, drinks will be served from 6pm, for the 6:30pm start. Following the discussion drinks on our summer terrace will flow into the evening.

We'd love to see you there - please let us know by return email (lucy.cowpe@vice.com) or registering on Eventbrite. We're keeping it quite small and intimate, but if you have any colleagues or contacts that you think would enjoy it - please let us know so we can add them to the list.

Many thanks and hope to see you in June.


Caroline Collinson-Jones's photo

Caroline Collinson-Jones

Chief Strategy Officer Virtue

Caroline’s life as in strategy spans agencies such as Adam&Eve, BETC and Wieden + Kennedy. 

With a strong desire to find a different way to build brands - better connected to culture, based on participation and contribution rather than interruption, she found her way to VIRTUE, excited by the opportunity offered through its connection to VICE. 

Over the years she has worked on a huge range of brands - from Tate to Skoda, Asda to Lurpak, More Than to Diet Coke.

Morten Grubak's photo

Morten Grubak

Global Executive Creative Director Vice / Virtue Futures

Morten Grubak is the Global ECD of Innovation at VIRTUE, The Creative Agency powered by VICE.

For the last few years, he’s led VIRTUE’s European agencies from non-contenders to top 3 most awarded agencies. As an example, in 2019 Morten and team created the world's first digital fashion collection winning both Best of Discipline at the ONE SHOW and Grand Prix & Gold in Cannes. Vogue called 'adDRESS THE FUTURE',

Date and Time


Vice UK Ltd
2-6 New North Place
ec2a 4ja