Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.

BE GENEROUS
We believe in a world where everyone gets what they want — where audiences derive value, brands participate in the conversation, and we get to produce great work that we’re proud of.

TAKE THE ROAD LESS TRAVELLED
We are forging new paths, exploring unlikely models, bringing together different worlds. There is no map for this. There is no right way. The only way forward is with curiosity and an open mind. We will not stop at the first answer - or even the second. We will bring a keen eye and a fascination for our subject to everything we touch.

STRAIGHT TALK
Our connection to VICE pushes us to look for what is real. We respect the audiences we serve and we refuse to serve them nonsense. We look for real, truthful ways for brands to participate, contribute, and entertain. We push them to live up to the image they aspire to. We work harder to know the person, not the ‘consumer.’

With presence in 21 countries, we craft campaigns, platforms, and IP for some of the most important brands on the planet. Using proprietary tools, access, and intelligence, we find new ways for brands to matter to the world through an entertainment-centric approach that plunges its hooks into audiences’ subconscious and refuses to let go.

Virtue is behind the Cannes-Lions award-winning Carlings address the Future and Q, the Genderless Voice; the award-winning Google Chrome's Don’t Be A Browser’ and Park MGM’s Las Vegas Love Stories; and Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, and so much more...