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VIRTUE

Amsterdam https://virtueworldwide.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.

Connect

People

Clients

New Work

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New Work

L'Oreal

By VIRTUE

Regular makeup is limited by the physical world, but digital makeup opens up limitless expression. We created L’Oréal’s Signature Faces, the digital makeup line that’ll make your regular makeup jealous - just in time for 2020.

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New Work

Carlings

By VIRTUE

Using Instagram’s new built-in AR tech, Carlings has together with Virtue created ‘The Last Statement T-shirt’, which provide maximum social traction, but minimal environmental impact as one T-shirt unlocks multiple statement designs.

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New Work

Pandora

By VIRTUE

Millie Bobby Brown gets candid using ‘Pandora Me’ — a collection of pieces that represents the many sides of our individuality and the stories they reveal.

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New Work

Pandora

By VIRTUE

Pandora has appointed VIRTUE as its new creative lead agency - helping them with the overall task of repositioning Pandora for the 21st Century. The new brand strategy focuses on the purpose of ‘giving a voice to people’s loves’.

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New Work

Tally Weijl

By VIRTUE

Tally Weijl, a fashion retailer, struggled to keep up with changing youth culture and digitisation. We repositioned them as Tally Weijl: Own It. A brand whose purpose is to inspire and empower women to be their best selves, whatever that may be.

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New Work

Puma

By VIRTUE

The Puma Endorphin Store is a one-stop-shop for alternative ways to get your mood boost from fitness. Whilst other sportswear brands focus on seriousness, impossible ideals and restrictive training plans, Puma is standing for a more inclusive and engaging form of fitness.

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New Work

Levi's

By VIRTUE

In France, the LGBTQ community had been through an “annus horribilis” with a dramatic increase of acts of violence against them. For the very first year, this dramatic context meant Levi’s needed to adopt a localised approach, demonstrating their support for the community here.

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New Work

Copenhagen Pride

By VIRTUE

In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. The project was honoured at Cannes Lions. www.genderlessvoice.com

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New Work

Topshop

By VIRTUE

Topshop used to be a youth fashion brand, but Gen Z simply aren’t shopping there. It has lost touch with its younger audience. Virtue’s task was to make the brand visible, valued and relevant to this new audience.