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VIRTUE

Amsterdam https://virtueworldwide.com/

Disciplines

Advertising/Creative
Brand strategy
Integrated marketing

About

Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.

Connect

People

Clients

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New Work

Betty Crocker

In difficult times, small joys like blowing out candles on a birthday cake are greatly missed. For Betty Crocker, we created a new Covid-19 safe prototype: sound activated candles which react to clapping, to keep the birthday ritual going.

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New Work

Converse

With Converse, we launched the world’s first virtual store on the Pacific Garbage Patch. By donating prototype sneakers made from sustainable inks and selling their most sustainable sneaker to date, Converse are raising funds to remove plastic from our oceans and beaches.

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New Work

Pandora

When women talk about their lives, they talk about the communities that matter to them - stories of Sisterhood. ‘Our Sisterhood’ is a three-part series capturing the experience of three groups of women, titled ‘Soul Swimmers’, ‘Sister Sounds’ and ’For Generations'.

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New Work

Lapierre

‘Ride your next’ embodies the mental process of a rider in pursuit of their next broken record or race completed. VIRTUE developed a European brand repositioning campaign for Lapierre’s 75th year anniversary including a manifesto, content and social assets.

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New Work

Camelot

The National Lottery funds something for everyone, this campaign aims to give people a virtual glimpse into a range of cultural spheres, so that everyone can participate and enjoy the work that The National Lottery and its beneficiaries carry out.

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New Work

Beats by Dre

Beats is one of the most powerful black-founded businesses in the world. In a year where brands failed Black Lives Matter, it was only right that Beats used the launch of its Flex That headphones to put powerful black voices centre stage.

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New Work

Mazda

Most electric cars look like toys or ugly toys. Enter the Mazda MX-30: a car that speaks to a design language the electric industry has forgotten. Instead of tooting its own horn, we let the experts speak for us, creating the only product demonstrations we’ve ever wanted to watch

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New Work

L'Oreal

Regular makeup is limited by the physical world, but digital makeup opens up limitless expression. We created L’Oréal’s Signature Faces, the digital makeup line that’ll make your regular makeup jealous - just in time for 2020.

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New Work

Carlings

Using Instagram’s new built-in AR tech, Carlings has together with Virtue created ‘The Last Statement T-shirt’, which provide maximum social traction, but minimal environmental impact as one T-shirt unlocks multiple statement designs.

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New Work

Pandora

Millie Bobby Brown gets candid using ‘Pandora Me’ — a collection of pieces that represents the many sides of our individuality and the stories they reveal.

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New Work

Pandora

Pandora has appointed VIRTUE as its new creative lead agency - helping them with the overall task of repositioning Pandora for the 21st Century. The new brand strategy focuses on the purpose of ‘giving a voice to people’s loves’.

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New Work

Tally Weijl

Tally Weijl, a fashion retailer, struggled to keep up with changing youth culture and digitisation. We repositioned them as Tally Weijl: Own It. A brand whose purpose is to inspire and empower women to be their best selves, whatever that may be.

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New Work

Puma

The Puma Endorphin Store is a one-stop-shop for alternative ways to get your mood boost from fitness. Whilst other sportswear brands focus on seriousness, impossible ideals and restrictive training plans, Puma is standing for a more inclusive and engaging form of fitness.

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New Work

Levi's

In France, the LGBTQ community had been through an “annus horribilis” with a dramatic increase of acts of violence against them. For the very first year, this dramatic context meant Levi’s needed to adopt a localised approach, demonstrating their support for the community here.

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New Work

Copenhagen Pride

In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. The project was honoured at Cannes Lions. www.genderlessvoice.com

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New Work

Topshop

Topshop used to be a youth fashion brand, but Gen Z simply aren’t shopping there. It has lost touch with its younger audience. Virtue’s task was to make the brand visible, valued and relevant to this new audience.