We are brand builders.
Your VMLY&R team boasts real-world experience building and evolving brands. Our work for Boots, Colgate, Wendy’s, DFT, Reuters & Viagra are just a few current examples of our teams building brand experiences that make our clients more contemporary, connected, and accessible.
Data leads to powerful insight, focused strategy and conviction in execution. VMLY&R has applied our process to disrupt the fast food category with our ground-breaking work for Wendy's. We are innovating mobility with Ford. Our content engine has transformed how Bailey’s engages with customers around consumption moments. And our work for Boots to enable mass personalisation is creating a sea change for the retailer — and its customers. We know that you need to do more with less and are performance obsessed — we are too, and we have the tools to drive optimisation.
We understand the diverse consumer landscape.
The UK population is becoming increasingly diverse, and we know what it takes to authentically connect with such a diverse population. We do this by developing skill sets and tools to help us empathise with those audiences, and we intentionally invest in our diversity initiatives and people at VMLY&R. We have an Inclusion Transformation practice that specialises in authentically reaching diverse audiences, while simultaneously helping train and up-skill our client organisations. We also have a growing diversity, equity, and inclusion practice to guide, celebrate, and promote cultural literacy for our employees.
We are collaborative partners.
No matter the engagement, no matter the size, our teams thrive on trust, communication, and collaboration — and they have a lot of fun too. We often hear from our partners how much they appreciate the dedication, passion and creativity we bring to their business.
The Sound Scales tool detects how much of the drink is left and suggests various ways to use it
The groundbreaking exhibition and film series in partnership with the RNIB was created by VML UK
Celebrate the 21 trailblazers who have been awarded WACL Talent Awards in recognition of their commitment and creativity.
The campaign, created by VML, features Hugo Chegwin and Kareem Ramsay
Warner brings together an all star female cast to judge creative work through the female lens in advertising
The powerful campaign has helped ensure funding and recognition for metastatic cancer
Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023
The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC
The ‘Thankyou Santa’ spot, created by WPP’s The Pharm, celebrates the uncomplicated joy of giving
Anniki Sommerville lifted the lid on how brands can better understand midlife women in a lively panel discussion.
To celebrate National Inclusion Week industry experts share their favourite inclusive work
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change
The fast food giant has utilised the power of creativity to cement its place in popular culture
The campaign aims to help tackle the rising rates of suicide in young women under 25
The groundbreaking campaign supports abandoned dogs to become medical detection dogs
The UK’s advocacy group for LGBTQIA+ inclusion in marketing and advertising is backed by 64 of the industry’s most progressive and powerful organisations.
While Chelsea triumphed on the pitch, VMLY&R and Tommy’s showed the power of marketing with purpose
For International Day of Forests, VMLY&R and Serious Tissues create a seriously silly loo-side book for the UK’s first carbon neutral toilet roll company.
The empathy fuelled print campaign underlines the power of creativity in the margins.
Impactful new print campaign from Boots highlights the real story for women going through the menopause.
The roll back in gender equality means that International Women’s day demands so much more than performative feminism.
The beautifully executed campaign is a compelling reminder of the power of creativity to puncture category norms.
Ahead of World Cancer Day we lift the lid on how the ‘Paintings of Hope’ campaign used AI to change drug approval laws.
The 5th edition of the awards that judge advertising through the female lens calls for entries and announces locations and ambassadors for 2023
The most read long-reads of 2022 underline the importance of creative leadership and creating a future of work which works for everyone.
The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.
The You-Can’t-Put-Me-Down Syndrome campaign is successfully driving a cultural movement to break down the stereotypes and ignorance around Down Syndrome.
The 2022 winners of the 40 Over Forty awards underlines the importance of age inclusivity in the creative industries.
The Global Women in Marketing Awards recognised the women evolving the industry through game-changing and inspirational work.
The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues
Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.
The ‘Joy For All’ campaign shows that creativity can thrive in an era of constraint and cutting back.
The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.
New campaign underlines the power of creativity to change the narrative.
The Gerety Awards Jury lift the lid on the award-winning work and consider how to create an environment where genre-defining work can thrive
Steal some of the habits, inspiration and creative methods of the industry's finest
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.
How VMLY&R are embracing change to improve the workplace
Brands without purpose will fail to grow both their revenues and their people
The new campaign from The Pharm/VMLY&R flips the script on ‘get summer ready’
The campaign from VMLY&R has been created in partnership with The Lighthouse Construction Industry Charity and Balfour Beatty and aims to prevent suicide in the construction industry
An inclusive, diverse workforce is crucial to the happiness, creativity and success of the industry
The flagship scheme for returners, supported by Diageo, is back with a UK-wide scheme offering free support for returners.
The shortlist will be announced mid June followed by jury insights panel
Brands have both an opportunity and a responsibility to promote sustainable living
In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.
The Global Women in Marketing Awards 2021 recognised the women making a difference and building back better in the marketing industries across the world.
VMLY&R teams up with Dell Technologies, Intel, Rolls-Royce to launch “I Will Always Be Me” campaign for the Motor Neurone Disease Association
VMLY&R Commerce’s Tom Moore considers the opportunities for creativity, innovation and growth the commerce space holds
The campaign from VMLY&R aims to tackle the issue ahead of the holiday season.
VMLY&R London’s Justin Pahl asks if agency leadership reflects society evolving needs.
The #RevealYourPleasure campaign aims to tackle censorship and eliminate taboos around women’s sexual wellness and pleasure
In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.
As consumers strive toward making more sustainable choices, the onus is now on brands and marketers to help facilitate this
World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.
Sometimes marketers feel they can’t do right for doing wrong when communicating their sustainable credentials. The alternative is not an option, argues Christina Miller, Connections Director at VMLY&R.
Multiple studies have demonstrated that plant-based eating is one of the simplest and most impactful things we can do as individuals to help tackle climate change.
Campaigns like this are essential tools when it comes to education and ultimately, shifting the narrative, helping to shine a spotlight on harmful language used and dismantle it in the process.
In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.
Businesses that want to succeed and retain the best talent should heed Karan Tattersfield’s advice that sometimes, a cup of tea and a bit of humanity will succeed where structured policies might not.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in