Papa John's - Pizza For Bees (The Beezza)




Papa John’s was suffering an image problem in the UK when they came to us. Quite simply, they make better pizza with better ingredients than their competitors, but were being drowned out by the likes of Domino’s when it came to brand fame and column inches.


Our strategy was to place Papa John’s at the forefront of issues through exciting, shareable content relevant to its Gen-Z and millennial target audience. Creative activations that are simple, smart and bang-on with young adults into culture and content.


We put purpose into the launch of the limited-edition honey drizzled Bee Sting pizza by creating The Beeza, the first pizza for bees to drive awareness of the UK’s declining bee population.



Performance

43 national, international and lifestyle articles

5 trade features

1.8 million video views

93 million social media impressions


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Papa John's - Pizza For Bees (The Beezza)

Our strategy was to place Papa John’s at the forefront of issues through exciting, shareable content relevant to its Gen-Z and millennial target audience. Creative activations that are simple, smart and bang-on with young adults into culture and content.