The HFSS Brand Bomb is Ticking...


With the UK government planning to introduce tight restrictions on junk food TV

and now potentially online advertising, blaming such ads for the ticking “time bomb”

of obesity, HFSS brands will need to stay ahead of the inevitably changing game.

NPD will be key for many brands looking to safeguard against the restrictions, but

here are a few other thoughts on how brands should react…