• Brand strategy
  • Integrated marketing


Wax/On is a London-based independent creative company that helps brands grow famously by uniting creative and media.

Inspired by how the advertising industry used to be structured, Wax/On was founded by a shared vision to better connect the creation of ideas and where they are seen.

With a simple philosophy that you only produce the best work when creativity meets context, we set about building a single offer for the modern world.

Through brand development, creative, and comms planning we help all our clients grow famously.

And we sleep soundly at night knowing we are genuinely accountable.

Say hello to find out more.




Case Studies

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Case Study

Fred Perry - The original twin tip

By Wax/On

Starting with the legendary Black/Champagne/Champagne colourway, our challenge was to celebrate Fred Perry’s iconic ‘twin-tipped’ shirts globally through a “niche but loud” multi-channel campaign across paid, owned and earned.

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Case Study

Doddle - The perfect place for your presents

By Wax/On

For Doddle, the e-commerce click+collect and returns business, we created a Christmas campaign that tapped into shoppers’ anxiety around safely receiving home delivered Christmas shopping.

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Case Study

British Heart Foundation - Dechox

By Wax/On

Dechox is the British Heart Foundation’s fundraising campaign that encourages people to give up chocolate for a month. We re-energised the initiative with an animated TV spot and social content packed with humour. The cheeky creative asked people to ‘Send chocolate packing’.

  • Archived Case Studies