Launching DTC grocery brand Bother

Bother is an environmentally focussed ‘direct to consumer’ grocery platform that is changing the way we shop.

Wax/On worked closely with the Bother team on developing the brand name, visual identity, and proposition. Planned for launch in mid 2020, the grocery shortage during the first lockdown presented Bother for a real opportunity to plug a gap in the market and make an impact with their target audience.

Wax/On helped Bother to bring the launch forward, supporting the launch with a a suite of creative assets to fuel social channels, eCRM, and a customer acquisition comms plan. The launch showed strong signs of success for the brand, with consistently above average engagement and click through rates on the launch assets across Facebook and Instagram. The campaign helped Bother to reach their target number of customers for their Beta phase and move into Series A funding proposals.

Douglas Morton, Bother’s founder and CEO, said: “Wax/On have been a phenomenal partner for us, helping to breath life and soul into our vision for this brand. Their flexible nature and multi-skilled approach has been a real asset, as we have navigated this fast moving environment to bring simplicity and efficiency back to the UK grocery market." 


Launch of DTC household shopping start up Bother

At the height of the first lockdown, Wax/On helped DTC household shopping start up Bother accelerate their launch at a key period for the grocery market.

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