Launching a new brand in lockdown: crazy?

Business Objectives


You had the brilliant idea. You brainstormed with pals around the kitchen table. You worked every evening and weekend on the business plan. You pitched investor after investor to get the funding. You quit the day job, and life becomes work for nearly a year as you build a great product, the best team, and secure more investment. And then a month before launch, lockdown happens. So what DO you do now?