Engaging always. That’s our brand. Our point of difference. Our big idea. We were one of the first to see that brands had to engage, rather than broadcast, in order to sell. We saw this change early on because with our heritage in public relations, engagement is in our DNA.
The Christmas ad That Never Made It To TV
When Clearcast would not approve Iceland's Christmas advert, tackling the serious issue of deforestation to produce palm oil, the Weber Shandwick team developed an issues management campaign, which put earned media at its core.
Bisto - Spare Chair Sunday
When Bisto discovered that 1 in 7 older people saw Sunday dinner time as the loneliest time of the week, they created Spare Chair Sunday, encouraging families around the UK to open their Sunday table to an older person who would otherwise be alone.
The Music Makes It Home
Following Sonos' launch with Apple Music, they wanted to provide the nation with a reason to listen to music out loud. Our research provided evidence that music changes relationships for the better, and from there, Music Makes It Home was created.
Archived Case Studies