Weber Shandwick

London www.webershandwick.co.uk

Disciplines

  • Digital
  • Public relations (PR)
  • Research
  • Social

About

We are a global marketing solutions agency. We activate bold, data-fuelled ideas that earn attention and solve complex business and communications problems.



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Case Studies

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Case Study

DP World - In & Out in 35

By Weber Shandwick

When DP World's largest competitor experienced IT failures, leading to huge delays for logistics companies, DP World wanted to reach out to their audience and demonstrate the efficiency of their service. Naturally, we did this with a Master Chef style challenge for

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Case Study

Sonos - The Music Makes It Home

By Weber Shandwick

Following Sonos' launch with Apple Music, they wanted to provide the nation with a reason to listen to music out loud. Our research provided evidence that music changes relationships for the better, and from there, Music Makes It Home was created.

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Case Study

Virgin Atlantic - ManFran

By Weber Shandwick

When Virgin Atlantic wanted to announce the first ever direct flight between San Francisco and Manchester, Weber Shandwick discovered the two cities' shared identities. From this was born 'ManFran'.

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Case Study

ABInBev - Victory Fridge

By Weber Shandwick

Despite enduring 635 days without a win, Cleveland Browns fans remained as loyal and optimistic as ever. Bud Light, the NFL’s official beer sponsor, saw an opportunity to honor the city and its football team with a once-in-a-lifetime victory celebration.

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Case Study

GSK - TUMS

By Weber Shandwick

When the Cleveland Cavaliers were left heartbroken after their star player, LeBron James left them for the second time, GSK saw an opportunity to help ease the pain, and soothe the burning in the hearts of the Cleveland fans - literally.

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Case Study

Unicef - Most Human Instinct

By Weber Shandwick

We are failing the world’s youngest citizens. Unicef created a petition that was impossible to ignore. 'The Most Human Instinct' earned huge attention - on the street and across social channels - which resulted in crucial direct action.

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Case Study

HSBC - A Campaign That Didn't Add Up

By Weber Shandwick

With digital fraud becoming increasingly concerning for consumer and businesses, HSBC tasked us with the challenge of making the generally unengaging content, exciting.

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Case Study

Iceland - The Christmas ad That Never Made It To TV

By Weber Shandwick

When Clearcast would not approve Iceland's Christmas advert, tackling the serious issue of deforestation to produce palm oil, the Weber Shandwick team developed an issues management campaign, which put earned media at its core.

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Case Study

Clear Channel - The Out of Home Project

By Weber Shandwick

As people were struggling to find their way to designated homeless shelters when temperatures dropped dangerously low in Stockholm, Clear Channel wanted to help. We used their screens to guide homeless people to designated shelters, generating 120+ pieces of national coverage.

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Case Study

Eisai - Who Sprinkled Salt on My Cake

By Weber Shandwick

Dementia is incurable. It impairs memory and makes daily tasks confusing. But dementia is equally as confusing for loved ones, especially children. So, as a partner of Korea’s National Institute of Dementia, Eisai wanted to empower families and help kids cope. Working with child

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Case Study

Iceland - #TooCoolForPlastics

By Weber Shandwick

When Iceland pledged to remove all plastic from its own brand products, Weber Shandwick made it more than a news story. We made it a cultural and political milestone.

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Case Study

Epson - Extreme Reps with Lewis Hamilton

By Weber Shandwick

Epson wanted to demonstrate the lasting power of their EcoTank printer and promote their claim of 3 years, No Refils. So we worked with athlete Lewis Hamilton to create the #UnbelievableEndurance campaign.

  • Archived Case Studies