Weber Shandwick

London www.webershandwick.co.uk

Disciplines

  • Digital
  • Public relations (PR)

About

Engaging always. That’s our brand. Our point of difference. Our big idea. We were one of the first to see that brands had to engage, rather than broadcast, in order to sell. We saw this change early on because with our heritage in public relations, engagement is in our DNA.



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Clients

Case Studies

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Case Study

ManFran

By Weber Shandwick

When Virgin Atlantic wanted to announce the first ever direct flight between San Francisco and Manchester, Weber Shandwick discovered the two cities' shared identities. From this was born 'ManFran'.

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Case Study

The Christmas ad That Never Made It To TV

By Weber Shandwick

When Clearcast would not approve Iceland's Christmas advert, tackling the serious issue of deforestation to produce palm oil, the Weber Shandwick team developed an issues management campaign, which put earned media at its core.

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Case Study

#TooCoolForPlastics

By Weber Shandwick

When Iceland pledged to remove all plastic from its own brand products, Weber Shandwick made it more than a news story. We made it a cultural and political milestone.

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Case Study

Bisto - Spare Chair Sunday

By Weber Shandwick

When Bisto discovered that 1 in 7 older people saw Sunday dinner time as the loneliest time of the week, they created Spare Chair Sunday, encouraging families around the UK to open their Sunday table to an older person who would otherwise be alone.

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Case Study

HSBC - Digital Fraud

By Weber Shandwick

With digital fraud becoming increasingly concerning for consumer and businesses, HSBC tasked us with the challenge of making the generally unengaging content, exciting.

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Case Study

Kiss & Fly

By Weber Shandwick

Virgin Atlantic wanted their customers to know about their new 30-minute free drop off parking spaces at Gatwick Airport. We tapped into the emotion that comes along with saying goodbye to a loved one. We called this the 'Kiss & Fly' service.

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Case Study

All Things Hair

By Weber Shandwick

Unilever challenged us to sustain their already highly successful YouTube channel 'All About Hair'. We allowed the channel to evolve and grow beyond being just a YouTube channel.

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Case Study

The Music Makes It Home

By Weber Shandwick

Following Sonos' launch with Apple Music, they wanted to provide the nation with a reason to listen to music out loud. Our research provided evidence that music changes relationships for the better, and from there, Music Makes It Home was created.

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Case Study

Gender Neutral Titles

By Weber Shandwick

When HSBC made the small, yet significant decision to offer gender neutral titles to their customers, we worked with them to announce the news.

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Case Study

Epson - #UnbelievableEndurance

By Weber Shandwick

Epson wanted to demonstrate the lasting power of their EcoTank printer and promote their claim of 3 years, No Refils. So we worked with athlete Lewis Hamilton to create the #UnbelievableEndurance campaign.

  • Archived Case Studies