Disciplines
About
We are leaders in inclusion-led creativity. As a progressive agency and production company we strive to help brands connect with people, not algorithms. We believe the retainer model is broken and instead work on a project-by-project basis, assembling a unique team of collaborators for every brief.
People
Clients
Insights
- Ownership
- Independent
- Established
- 2020
- Number of Staff
- 0 - 25
- Turnover
- Not Disclosed
Showreel
Ethos
We are leaders in inclusion-led creativity. As a progressive agency and production company we strive to help brands connect with people, not algorithms. We believe the retainer model is broken and instead work on a project-by-project basis, assembling a unique team of collaborators for every brief.
Culture
People feel misrepresented in the adverts they see and despite our industry's efforts, agency and studio teams remain overwhelming un-diverse. The result: a missed opportunity for brands to achieve relevance with an ever more diverse society.
This is the context in which we challenge ourselves and our clients to create unique work that makes a difference, embedding inclusion, representation and accessibility at the heart of our practice on behalf of the brands the future deserves.
We launched in late 2020 and we're now a team of eight, supported by a network of thousands of creative collaborators. We assemble a unique project team for every new brief, across strategy, creative and production.
We believe the retainer model is broken: inflexible, anti-inclusive and inefficient. Instead, we work with our partners on a project-by-project basis to ensure each team has the right voices and perspectives for the challenge at hand.
Ambition
To grow the brands the future deserves.
Diversity
Based on terminology used in the IPA diversity survey 2016
Gender
Male
Female
Executive Management
- 50%
- Male
- 50%
- Female
Heads of Departments
- 0%
- Male
- 0%
- Female
All Employees
- 50%
- Male
- 50%
- Female
Ethnicity
White
BAME
Executive Management
- 50%
- White
- 50%
- BAME
Heads of Departments
- 0%
- White
- 0%
- BAME
All Employees
- 63%
- White
- 37%
- BAME