Twelve things NOT to do in comms in 2020


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It's time to pre plan comms resolutions for next year, and while debates around what to do are challenging in the current climate, things that you should be avoiding are clearer. Pitfalls, learnings, channel strategies and insights to work with and not put to one side are as critical as the forward steps you take. So here is our festive dozen to think around as you sit back and contemplate Christmas jumper day, how early in the day you can drink mulled wine, and deconstruct xmas TV ads...