Bringing the Heart of Sport to Intersport

Global Social-first Creative Campaigns

We work directly with the global Intersport brand team supporting them with the creative ideation and production of more than 10 social-first creative campaigns across the year.

We have shot content all around the world featuring footballers, weightlifters, yogis, skiers, climbers, runners and more to make something authentic, engaging and always optimised for social.

Supporting brand partners

We work closely with the Intersport team to support their brand partners such as Nike, Adidas, Puma and Reebok to create stand-out social-first campaigns.

Working across retail moments and product launches we create global campaigns that live across Intersport, the partner, and influencer and talent social accounts ensuring that the Intersport brand remains at the centre of the conversation.

We've created content across a range of disciplines and sports and featured world-class athletes as well as sports enthusiasts ensuring we represent the heart of sport.

Engaging Local Market Teams

Our Wilderness Amsterdam team not only support Intersport across their global brand channels, and key sporting categories; football, running, and training we also work closely with their retailer teams across Europe.

Engaging the national organisations, across Europe (in Germany, Netherlands, Spain, Italy, Greece amongst others) we support the teams with a local market content pack as well as an array of global assets which they can easily amend and adapt for their own use on social.

Not only that but we also support the local market teams who oversee marketing for retail outlets in each market, with social strategy sessions and guidance and best practices on social content, functions and formats, as well as global and local trend insights.

“Wilderness have been a great partner in helping us navigate social at INTERSPORT. Their balance of strategy and hands-on approach, coupled with genuine commitment has been highly appreciated both at global and local levels.”

Diogo Pinheiro, Senior Manager, Global Brand Marketing - Intersport


The Heart of Sport

We support the biggest multi-category sports retailer in Europe, Intersport to deliver on their brand promise of being the heart of sport with an array of global social-first creative campaigns.

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