J. Walter Thompson London have launched an integrated campaign for Berocca to introduce Roccy a body popping chameleon energising the nation this Spring. Roccy was borne to encourage people to stop seeing Berocca as a purely restorative product and start realising it is something that helps you feel energised every day.
Roccy dances to Panjabi MC, illustrating that feeling you get when you’re at the top of your game.
JWT worked with VFX artists from MPC, the studio behind the CGI on Oscar-winning film The Jungle Book and the 2016 WWF Christmas ad.
The new creative, is running simultaneously across TV supported by a comprehensive VOD strategy. In addition, the campaign will also encompass OOH, DOOH shopper, PR, digital, and social media, targeting those on their daily commute. A new look website will provide nutritional and lifestyle content to help consumers #BeMoreBerocca.
Be More Berocca
Introducing Roccy, the body popping chameleon who is energising the nation this Spring #BeMoreBerocc