We created an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens.

The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand campaign ‘You Can’t Get Any More Ribenary’, and follows on from Ribena’s ‘Colouring Café’ activation last year (creatated by J. Walter Thompson). The app draws inspiration from the popular art of ‘Doodle bombing’ and encourages Ribena fans to play with their world and ‘Make It More Ribenary’.

Ribena fans can create their own video content with the colourful and Ribenary animated doodles, to then share with friends across social platforms such as Facebook, Instagram and WhatsApp.



A New Brand Platfrom For Millenials



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Wunderman Thompson

020 7656 7000 kate.muir@wundermanthompson.com