KitKat has been the champion of the break for 150 years but now people are breaking in new and different ways.In our latest work for the iconic brand we wanted to speak to the Gaming Breakers by imagining the ultimate break – bringing the game to life.

We worked with YouTube superstars Miniminter and Tbjzl (The Sidemen) and let them play the mobile sensation Crossy Road in real life.

The film was produced by the J. Walter Thompson Film Unit and the set was created by JWT Live.


Crossy Road

Bringing games to life to create the ultimate gaming break.



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Wunderman Thompson

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