We were invited by Six Nations Rugby to take part in a competitive pitch to brand the celebration of 20 years of Rugby’s Greatest Championship.
With our love of all sports, but particularly our passion for rugby, this was an opportunity that we simply could not refuse and would fully embrace.
We wanted to create something that unified the 6 nations and graphically brought them together. Below are the 3 routes that were initially presented to the client.
Yolk instinctively understood and embraced the creative opportunity we placed before them and throughout the creative process, they demonstrated infectious enthusiasm, collaboration and vision in delivering on our brief. In short - they nailed it!Dave Kavanagh, Head of Commercial, Brand & Marketing. Six Nations Rugby Ltd.
Rugby's Greatest Championship.
The 6 Nations is always worth celebrating and so we did, by creating the identity to mark it's 20th anniversary. With our love of all sports, but particularly with our passion for rugby, this was an opportunity that we simply could not refuse and fully embraced.