AT A GLANCE
Emergn are a global digital business services firm with a mission to improve the way people and companies work. Forever.
They help some of the world’s most respected businesses develop their most promising ideas into valuable products and customer experiences faster. Operating in the highly dominated tech market, Emergn began by re-defining their strategy and proposition as the starting point for a full-scale brand transformation.
We partnered with them to define and express what truly makes them unique and create a dynamic digital brand and experience that reflected their personality and offer.
THE FULL STORY
As we immersed ourselves in the project – through interviews, research and workshopping – it became evident this was a strikingly human-centric business. Their distinction in the sector is both the quality of their client relationships and the value they bring to individuals through their tools and products.
Establishing a human tone that brought the impact on the client or individual to the fore allowed Emergn to stand apart from the ubiquitous jargon and stock imagery in the market.
Working closely with the senior leadership team, the brand was positioned on the message: Ideas to Impact. Everything Emergn does helps their clients transform ideas into the hands of customers, sooner.
We wanted to get that idea across in the visual identity with an impactful kinetic typographic style, bold colour palette and people-based imagery.
We developed a cohesive identity system that could flex for the education-led product, VFQ. Introducing hand-drawn mark-ups that evoke the experience of learning; mistakes, iterating and getting ideas out at pace.
We took a brand-led approach to website design, development and prototyping; ensuring the strategy and visual identity was translated in the most compelling and distinctive way. During workshops with the senior leadership team we mapped out user personas and user stories to truly understand their goals and needs. The new digital experience allows users to understand their products and offers with more ease, see case studies that highlight direct impact to clients and gain insight into what life is like at Emergn for prospective employees.
A DYNAMIC, TYPOGRAPHIC IDENTITY
A BOLD AND CONFIDENT COLOUR PALETTE THAT STANDS OUT IN THE MARKET
A TONE OF VOICE THAT REFLECTS THE EMERGN PERSONALITY
NEW WEBSITE DESIGN
You can discover the website here: https://www.emergn.com/
The new brand truly encapsulates us as a business. It showcases our ambition, it reinforces our expertise, it demonstrates our boldness and it provides a window into our effectiveness. Yonder made that happen. They totally understood us and were able to articulate this perfectly, getting us to where we needed to be to execute our growth plans.RYAN ARSHAD, CHIEF STRATEGY OFFICER
How do you create distinction and impact in the tech sector?
Emergn are a global digital business services firm with a mission to improve the way people and companies work. We partnered with them to define and express what truly makes them unique and create a dynamic digital brand and experience that reflected their personality and offer.