• Brand strategy
  • Branding / design


Hi, we’re Yonder. It’s nice to meet you.

By blending insight, strategy and imagination, we unlock opportunity to deliver customer-driven business success.
Our closely integrated team brings together award-winning research and consultancy, brand and business strategy, insight-led innovation and state-of-the-art data capture. This powerful combination of expertise delivers the momentum businesses need to succeed in today’s world, and the future.

It’s our imaginative way of working, entrepreneurial spirit and strong partnerships that enables companies across industries and geographies to respond to changing market dynamics. As they happen.

We are a team 175 data analysts, strategists, creatives, researchers and innovators based in London, New York and Hong Kong. And we’d love to work with you.





UK health concerns for the food & drink industry: with challenge comes opportunity

It looks like the food and drink industry will soon be facing increased pressure to look after the nation’s health. Is your business prepared?


Using MaxDiff to make better comparisons for your business

How can you understand the choices your audiences make? thought_balloon We might be familiar with traditional rating scales, but they fail to truly differentiate between audience preferences. Resident analytics expert Karsten Shaw explains how MaxDiff is a more effective tool to benefit businesses…


Are ESG credentials really people’s priority when investing their money?

When consumers invest, they prioritise returns and expect sustainability. Particularly it seems when it comes to their pensions. Investing in line with social, moral, or ethical values ranks 5th out of 6 priorities. However, brands that fail to show commitment to ESG risk reputational damage, despite returns. To secure pension investments, businesses must demonstrate a genuine commitment to ESG without compromising profits. But how? Callum Gray explores the relationship between sustainable in


The cost of living crisis: confidently navigating reputational risk

With increasing concern from your audiences about the cost of living, is your business ready to act effectively and sensitively? What is the reputational risk involved in responding to socio-economic challenges? Joe Whitchurch and Senanee Abeyawickrama discuss here.


The differences between how brands and consumers perceive LGBTQ+ issues

51% of LGBTQ+ individuals think that rainbow products are not authentic – are brands listening? Brand strategies should be based on audience insights, so intentionally inclusive research is more important than ever. Luke Powney, Max Willson and Jessica Cox asked LGBTQ+ audiences what they want to see from brands moving forward…


Are subscription video on demand services a luxury we can live without?

With our latest cost-of-living crisis research revealing that almost a fifth of Netflix, Prime Video and Disney+ UK subscribers are considering cancelling, media expert Christian Brent asks: are SVOD services a luxury we can live without?


Meet the experts who take data science beyond the buzzwords

Data science, machine learning and AI. What do those words mean to your business? We asked one of our data science experts, Karsten Shaw, to explain in simple terms and shed some light on why business really do need a deeper understanding of data…


Social tokens and the future of brand marketing

Forget the Attention Economy, there are some revolutionary implications for businesses and their brands inside the Ownership Economy. Christian Brent and Rich Cownley explore the growth opportunities presented by Web3 social tokens and their impact on customer relationships, regardless of what industry you are in.


Why politics feels broken

76% of people in the UK say that politicians are focusing on short-term personal gain rather than the long-term interests of the country. Why do so many people feel like politics is broken? And, what does this mean for businesses? Understanding how we got here and seeing the present situation with clarity reveals how political, social, and economic forces are creating gaps and opportunities, available for those most able to take them. Will Clothier explains with Yonder Clockface.


Rishi Sunak's strategic problem

Rishi Sunak has inherited an unrecognisable Conservative Party. Conservative voters and MPs are made up of more people with different values and outlooks than ever before. We explore how the Conservative Party has changed, and what Sunak’s next steps should be to retain the coalition he has inherited...


Who are the most important LGBT+ people from history?

History lessons often don’t include the actions of LGBT+ individuals that have helped shape the world we live in today. So, we went out and asked the British public if they could name any important LGBT+ historical figures. 4 in 10 couldn’t name anyone. And it comes as no surprise that the remaining 6 in 10 mostly named pop culture figures who have in some way added value to our lives through their iconic music.


Magnetic workplaces - aligning the culture you have with the culture you need

How magnetic is your culture? When it comes to driving business growth, culture matters. Stephanie Matthews, Head of Culture at Yonder, explores what to do when the culture you envision for your brand doesn’t align with the culture that you actually have, and how to marry the two.


What the metaverse means for brands

Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. Even though the metaverse is still an evolving space, there are some ways you can prepare your brand to go meta now.


The power of data

Manfred Abraham explores how companies who use data and analytics effectively are best placed to uncover new opportunities and create real impact. They’re the ones who have truly embraced the concept of continuous evolution to power better connections with their customers as we all navigate through post-COVID recovery.


6 ways your brand could use NFTs

You have probably heard a lot of talk about NFTs in the news recently. So far these crypto-collectables are mainly disrupting the art world, but how can this technology unlock opportunity for brands and the relationships we have with them?


Rebuilding customer trust in a post-pandemic world: Lessons learnt from the energy crisis

The pandemic and subsequent UK energy crisis have fundamentally changed customer behaviours and attitudes, meaning they no longer trust businesses to deliver the goods and services they’ve been promised. Florence Douglas explores how brands can rebuild integrity and continuity – starting with insight.