Continuous evolution is a key driver of your perpetual success, which means having the ability to reimagine your brand in ways that reflect your changing response to an ever-changing world. When we talk about brand, however, what we’re really talking about is your business in its entirety. So, if you’re looking to reimagine your brand, you’ll need to start by reimagining your strategy. Think of it as your direction of travel, and the following jumping-off points will help to set your course.