Zone Book Club: 'Future-Proof Your Business' with Tom Cheesewright
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About this event
In association with Penguin Business and Campaign, Zone is delighted to host a virtual Book Club with applied futurist, and author of Future-Proof Your Business, Tom Cheesewright.
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.
In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you:
- Scan the near horizon for incoming shocks
- Look to the far future to define long-term strategy
- Accelerate decision-making in your business
- Delegate power to the front line, speeding your response
- Streamline your organisation so it's agile and can adapt to change
Leaders who keep their focus on the future will be the ones who prevail.
Tom's clients include global 500 corporations, government departments, industry bodies and charities. Notable clients include: Accenture, Audi, Bacardi, Barclays, BASF, Bertelsmann, BMW, BP, BT, Facebook, Google, HSBC, HMRC, ITV, Kellogg's, Sony, Virgin Media, and VISA.
Join us and benefit from Tom's vast experience. You’ll also bag yourself a free audio copy of the book!
Sign up for your FREE place here: bit.ly/3WvJwSj
Speakers
Matt Barker
Features Editor Campaign
Tom Cheesewright
Author & Applied Futurist N/ATom Cheesewright is an Applied Futurist, helping people and organisations around the world to see the future more clearly, share their vision, and respond with innovation. An accomplished speaker and broadcaster, he specialises in connecting tomorrow's world to today's experience, making sense of what's happening next, and why.
Tom's clients include global 500 corporations, government departments, industry bodies and charities. Notable clients include: Accenture, Audi, Bacardi, Barclays, BASF, Bertelsmann, BMW, BP, BT, Facebook, Google, HSBC, HMRC, ITV, Kellogg's, Sony, Virgin Media, and VISA.
Tom's first book, High Frequency Change was published in June 2019.