Big Cat

Birmingham https://bigcatagency.com/

Disciplines

  • Advertising/Creative
  • Branding / design
  • Public relations (PR)

About

You’re a human. Your customers are humans. And despite our name, we’re actually humans too. So it’s quite clear to us that understanding people is crucial to business success. If you want to grow your brand, you’ve got to get people to do something, right? Otherwise, you’re creating a lot of noise and no action. To get people to do something, first, you’ve got to accept the quirks of human nature and use them to your advantage. And boy do we have some quirks…

For instance, did you know that when people make a decision, they are influenced by what they think the common course of behaviour is? It’s something we all do without even being aware of it. So, if we can encourage your audience to think that buying from you is a popular choice, they’ll be more likely to follow suit. And that's just one example of hundreds.

At Big Cat, we shake up the way you (and your customers) think about your brand by drawing on human instinct first. Then we turn it into powerful communications that get people to buy, care, think, feel, or do what you need them to do.

We call it instinct in action.



Connect


People


Clients

Insights

Ownership
Independent
Established
2000
Number of Staff
0 - 25
Turnover
Not Disclosed

Ethos

You’re a human. Your customers are humans. And despite our name, we’re actually humans too. So it’s quite clear to us that understanding people is crucial to business success. If you want to grow your brand, you’ve got to get people to do something, right? Otherwise, you’re creating a lot of noise and no action. To get people to do something, first, you’ve got to accept the quirks of human nature and use them to your advantage. And boy do we have some quirks…

For instance, did you know that when people make a decision, they are influenced by what they think the common course of behaviour is? It’s something we all do without even being aware of it. So, if we can encourage your audience to think that buying from you is a popular choice, they’ll be more likely to follow suit. And that's just one example of hundreds.

At Big Cat, we shake up the way you (and your customers) think about your brand by drawing on human instinct first. Then we turn it into powerful communications that get people to buy, care, think, feel, or do what you need them to do.

We call it instinct in action.


Culture

Our instincts and actions. These are the beliefs and behaviours that guide everything we do.

1. We’re constant students of human behaviour.
2. But we don’t stay stuck behind our desks.
3. We get out in the real world, ask real questions and talk to real people.
4. Magic lies in the space between your head and your gut. Find that space.
5. Life’s too short for mild. Go wild.
6. Creativity makes all the difference.
7. But you can’t be different without diversity and inclusion.
8. We want to hear every voice and view. Especially yours. (Ideally over lunch, a beer or brew.)
9. We listen before we put our instincts into action.


Ambition

To enrich the lives of people by growing meaningful brands through collaboration and understanding of people.

Diversity

Based on terminology used in the IPA diversity survey 2016


Gender

Male

Female

100%

Executive Management

100%
Male
0%
Female
50%

Heads of Departments

50%
Male
50%
Female
40%

All Employees

40%
Male
60%
Female

Ethnicity

White

BAME

100%

Executive Management

100%
White
0%
BAME
100%

Heads of Departments

100%
White
0%
BAME
85%

All Employees

85%
White
10%
BAME

Awards

Photography

Creativepool Awards